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#fashion #victoriasecret #thevscollective
“Out with the old and in with the new.”
My guess is that is what Raul Martinez, the new creative director of Victoria Secret, said to himself upon signing off on the new VS Collective Campaign.
Please note that this is just commentary based upon personal experience and opinions, not facts. I have no ill will towards anyone who is different from me or any other communities who may or may not think like me.
As a fashionista, a model, a natural born woman, who is very feminine in nature, I have a few questions regarding the decision made and commentary to follow.
The idea is to make every woman feel included, like they have a voice… which I get. Victoria Secret figures that if they can make their models more relatable to the everyday woman, it will resort in boosted sales, thus strengthening Victoria Secret’s strength within the marketplace. However, in my opinion, this was a very big mistake and here is why.
Growing up, Victoria Secret was seen as a “luxury” brand. You were the “it” girl if you owned Victoria Secret. It didn’t matter if you owned a lotion or two, or a few bra and panty set, every girl wanted this secret Vikki had but not every girl could afford it. not only was the product in demand, but in the early years of the brand’s existence, the quality and potency of it’s products were A grade.
Sexiness was the face of Victoria Secret. To have Victoria Secret, made a woman feel sexy. To put on VS Pink Panties or wear a push up bra from VS instilled a confidence in women all around the globe. The idea that the average woman could feel and look sexy like runway super model Tyra Banks or perhaps become a top model for Victoria Secret was every woman’s dream not matter her build or makeup.
Okay, perhaps I’m exaggerating. Not every woman’s dream, but enough to sustain a luxury brand and it’s reputation.
Lingerie is meant to feel sexy. To instill a confidence in women that they do not ordinarily have. Lingerie is meant to feel luxurious and while I agree that women of all shapes and sizes, should have access to luxury, I cannot help but to question if there is an agenda to get rid of the natural born woman, especially in modeling.
The “supermodel” died many years ago. Then came the “top model” which is where the name America’s Next Top Model derived from. Then came the “Instagram Model.” The “Instagram model” has taken over the fashion catalog industry. Now, we’ve encouraged the “Transgender Model” to replace naturally born women, regardless of size, to sell sexy garments to women?
Imagine what this does to our aspiring model’s self-esteem? Imagine the effect this will have on our young girls and their self esteem and beauty standards. Think about it? Think about your Supermodels, Naomi Campbell, Cindy Crawford, Kate Moss. In their prime, were these women not presented with class and self respect, tom boy, nude or not?
Now think about where we are within the modeling industry today and while you are at it, think about the state in which our everyday little girls are in, the types of clothes they wear, the types of men they date. If you think the two do not correlate, well then you are sadly mistaken my friend.. but that’s a different conversation for another time.
The reality of it is, not every woman can model at the level of a Naomi Campbell or Cindy Crawford, but in today’s society, has us thinking much differently, under the guise that every woman is beautiful and while this may be true for one’s parents this is not necessarily true in situations like we find ourselves in with VS which brings me to my last point.
VS has once again diluted it’s brand to Haines status, (nothing against Haines, however Haines is not “luxury”) with this “woke” narrative. Turning a craft into a free for all, simply to protect grown adults feelings and agendas. In order for a Luxury brand to remain a luxury brand, it has to be for the few, not the many. It’s not about race, it’s about class. This brand gave women something to look forward to whether, they were able to obtain Victoria Secret now or later. I’m not exactly sure how these women chosen for The VS Collective would make me feel the same way.
I think that Victoria Secret should make The VS Collective a sub-campaign but not it’s main campaign. I think the Angels should stay but maybe with a twist because the Angels and Pink are classic and exclusive to the brand. I think it is a very bad idea to totally get rid of The Angels to replace them with this woke narrative as it does not appeal to all women.
Well that’s all I have to say on that. Let me know what you think in the comments below. Should VS get rid of The Angels Campaign and replace it with the The VS Collective? How will the change help or hurt the Victoria Secret Brand? Leave your comments down below.
Until next time…..