35 Most Inspiring Tony Hsieh Quotes

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In honor of Zappos Founder and CEO, Tony Hsieh (1973-2020)

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“Your brand is your culture.” – Tony Hsieh

“Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.” – Tony Hsieh

“I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.” – Tony Hsieh

“Get the culture right, and everything else just falls into place.” – Tony Hsieh

“Don’t play games that you don’t understand, even if you see lots of other people making money from them.” – Tony Hsieh

“For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast.” – Tony Hsieh

“Help shape the stories that people are telling about you.” – Tony Hsieh

“Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.” – Tony Hsieh

“Without conscious and deliberate effort, inertia always wins.” – Tony Hsieh

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35 Most Inspiring Tony Hsieh Quotes
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“Don’t be cocky. Don’t be flashy. There’s always someone better than you.” – Tony Hsieh

“To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.” – Tony Hsieh

“You’ve gotta love the game. To become really good, you need to live it and sleep it.” – Tony Hsieh

“The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.” – Tony Hsieh

“Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.” – Tony Hsieh

“Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.” – Tony Hsieh

“Envision, create, and believe in your own universe, and the universe will form around you.” – Tony Hsieh

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35 Most Inspiring Tony Hsieh Quotes
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“There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.” – Tony Hsieh

“Whatever you’re thinking, think bigger.” – Tony Hsieh

“I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.” – Tony Hsieh

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” – Tony Hsieh

“SEO expertise is a core need for today’s online businesses.” – Tony Hsieh

“At Zappos, one of our core values is to Pursue Growth and Learning. In the lobby of our headquarters, we have a giving library where we give away books to employees and visitors that we think will help with their growth, both personally and professionally. I can’t wait to add The Compound Effect to our library.” – Tony Hsieh

“To never forget that the most important thing in life is the quality of life we lead.” – Tony Hsieh

“Just figure out what your personal values are then just make those the corporate values.” – Tony Hsieh

“Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.” – Tony Hsieh

“A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.” – Tony Hsieh

“The best businesses are really ones that can combine passion, profits, and purpose.” – Tony Hsieh

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35 Most Inspiring Tony Hsieh Quotes
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“I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.” – Tony Hsieh

“Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.” – Tony Hsieh

“The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.” – Tony Hsieh

“For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.” – Tony Hsieh

“Stop chasing the money and start chasing the passion.” – Tony Hsieh

“Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.” – Tony Hsieh

“Usually my ‘a-ha’ moments are when I’m not trying to think of how to solve a particular problem.” – Tony Hsieh

“We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.” – Tony Hsieh